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    The cabinet industry to the development of the need to build a truly high-end products

    Article Source:     Author:   Published:2015-04-10

  • The cabinet industry to further develop, into the international market, the need to build a real high-end products.Cultivating the "face" of consumptionCompared with foreign brands, our high-end cabinet products seem to be more "pragmatic". Not to say that the pragmatic is not good, but the high-end products, policymakers must know, "real"is and only is the foundation, only by understanding the spiritual needs of consumers, goodcombination of actual, high-end products will really "high".Admittedly, the consumer market for high-end products and Chinese "face consumption" is closely related to. The high-end cabinets if buyers and consumers can get a satisfied in the"face", then find a market value based, you give the "face" more, consumers will return to youthe "son" is higher.The cabinet is not popular high-end products, especially in the early stage of market development. Even if we generally think that the high-end consumer groups, is not possible in the high-end products as soon as he came, the scramble for it.The industry of building materials network Xiaobian said, sales of high-end products to master a principle, is to allow a small number of people to buy, to move a small part of a commonconsumer psychology, consumer demand, the most urgent need of the products, so that they are willing to pay for consumption, loyalty, and then gradually expand the consumption effect.Numerous facts prove that all of a sudden, in an attempt to let all the high-end people to accepttheir own high-end products, and certainly not sell.To enhance the value of servicesTo create first-class products first-class service. The total value of the customer value of the products, consisting of service value, staff value and image value. Each of these factors will affect the total customer value and service value of size, it was one of the most important factors.The basic concept, the business enterprise is often ignored. In fact, from the beginning of the product to sell at the moment, a variety of additional services provided by the cabinet enterprisecan create value, to product introduction, product delivery, to the problems of customer service.Additional service cabinet enterprise to provide consumers with more complete, the added value of the products is greater, real interests of consumers get bigger, the total value of he is willing to buy more and vice versa. Therefore, the high-end product force is not to say that products are superior to those of competing products more refined many times, but to provide morecomprehensive services to consumers. This is the most easily overlooked and competitive products, the cabinet enterprise most easily implemented. With the increase in consumer incomeand consumption, this also will be the focus of the market competition in the future cabinet.
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